November 4, 2021in Uncategorized

Privacy of Fartakvas Holding Website

 

Fartakvas International is committed to protecting the privacy of all visitors, and we have prepared this privacy statement as part of our commitment to your privacy. As the addressee and customer of this company, which in the fields of investment, payment, smart cities, export and import, Arash services, etc., you can visit the services of this company without the need to enter any personal information. The amount of information we collect depends on the information you provide to us. By submitting a request for information on this site, we allow your information to be collected, used and transmitted in accordance with the provisions of this policy.

The information we collect from you:

We may collect information about your use of the Site in addition to the information you send us by letter or email.

Revelation

The information you provide to us is stored on our secure servers. We may also disclose the information collected about the use of our site to third parties, but this does not include information that can be used to identify you. Wherever you are provided with the password (or you have chosen it), this password will enable you to access certain parts of our site, and you will be responsible for maintaining this password. We urge you not to share this password with anyone.

Unfortunately, data transmission over the Internet is not completely secure. While we make every effort to protect your personal information, we cannot guarantee the security of your information transmission; Therefore, you will be responsible for any transfer. Upon receipt of your information, we will use strict and secure methods to try to prevent unauthorized access to them.

Countries outside the European Economic Community do not always have strong data protection laws. However, we will always strive to ensure that your information is used in accordance with this policy. Finally, if our business enters into a joint venture with another company or merges with or sells to another institution, your information will be disclosed to new partners or owners.

IPs and cookies

We may collect information about your computer, including IP address, operating system, and browser type, and use it for management and marketing purposes. This includes statistical data about your Internet search patterns and performance and cannot identify you. Cookies are small packets of information that we store on your computer. When you log in to our site, our system will store cookies on your computer. Unless you have stated your objection when submitting your information to us.

Cookies will speed up the next time you visit the site. Cookies also allow us to control and monitor site traffic and personalize site content for you. You can prevent cookies from being saved by activating certain settings in your computer browser, in which case you may not be able to use some of our site-specific features.

Data security and protection

We use security measures to protect your information from unauthorized access and illegal activity, accidental damage, destruction and tampering. We will keep your information for as long as the law requires. In certain cases, our site may contain electronic links to other sites. If you wish to visit these sites, their privacy policy and privacy preferences will be valid.

Access and updates

You have the right to be aware of your confidential information and to ask us to make changes to it so that it is accurate and up to date. If you would like this, let us know via email at info@fartakvas.com.

Changes to our Privacy Policy

Any future changes to our privacy policy will be posted on the site and will be notified via email if required.

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April 5, 2021in Uncategorized

Importance of Digital Marketing in Business

Importance of Digital Marketing in Business has grown to a larger extent. It is promoting a Business using digital channels. For a Successful Business Digital Marketing plays an important role. Because a Businessman focuses on two main things- firstly the success and the second is low budget. Both these targets can be achieved by Digital Marketing. Therefore, Traditional Marketing is of less importance today. Because of the concept of Digitalisation is growing rapidly.

Digital Marketing helps to capture traffic from all social media. Hence constantly working on this concept can bring great results. Likewise, Digital Marketing includes Website Development, Email Campaigns, Newsletters, Social Media Campaigns, etc.

7 Benefits of Social Media Marketing

Evolution of Digital Marketing

In the 1990s, the term Digital Marketing came into use. The first clickable banner went live in 1993. As a result, Hotwired purchased few ad banners for their advertising. Hotwired was the first commercial web magazine. This impact launched the process of  Digital Era of Marketing.

The Benefits of Digital Marketing in a Business

The benefits of Digital Marketing in Business has increased because it is working as a rapid-fire. Some of its importance are-

  • All kind of purchases and sales is mostly done online. Hence it helps to increase the visibility of your Business.
  • Apart from saving time and large personnel, above all Digital Marketing is cost effective.
  • Conversion is the goal for Business through Digital Marketing. So high conversion rates help in Business growth.
  • It provides a complete study of conversion and traffic.
  • Digital Marketing gives you the best results to promote your Business.

The first clickable banner went live in 1993 which led Hotwired to purchase few ad banners. This resulted in the launch of the Digital Marketing Era.

Quick Facts related to Digital Marketing

  • 86% of Business Professionals use Email Communication. Hence is the best platform to generate leads.
  • Google has 65% of mobile click-through rate.
  • 87% of Digital Marketers use video content.
  • 22% of World’s population uses Facebook. But the most important social media is Instagram.

87% of Digital Marketing is done using Video Content and Email Communication is used by 86% of Business Professionals.

Conclusion on Digital Marketing

Sound knowledge is important in Digital Marketing for Business promotion. Above all to utilize Digital Technology one must have certain skills. Patience is very important to gain good results. Therefore, anybody can make a career in this field.

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April 5, 2021in Uncategorized

Use eWallets for international payments

Out of the dozens of eWallet websites and apps, which one is right for you? Do you actually need aneWallet if your main thing transfer money abroad? We look at eWallets from across the web with a particular focus on the larger ewallets like Paypal or Skrill with a hyper-focus on their exchange rates for international payments. If your purpose is to transfer money digitally to another person, and you are trying to circumvent the bank to avoid hefty fees and lengthy process then you should consider the best international money transfer companies – companies like the world-renowned TransferWise will allow you to fund transfers through debit/credit card or a domestic bank transfer to a third party account. In other words you don’t necessarily need an eWallet.

The basics: What is aneWallet?

AneWallet is an online application that lets you deposit and manage money for online transactions. For many people, it is a convenient way to have funds available online for purchases like plane tickets or streaming subscriptions, without having to reach for their credit card. For a money management app like that to be considered a digital or eWallet, it must fit certain conditions. First, it must be able to keep money in your digital account for a significant period of time, just like a bank account would. Second, it should give you the ability to transfer funds from your eWallet back to your credit card or bank account. What these apps all have in common is they are all built especially to deal with payments between individuals (P2P), customers and businesses, and businesses to other businesses.

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April 5, 2021in Uncategorized

The benefits of accelerators in the startup world

The well-advertised boom in startups and venture capital in recent years has coincided with the emergence of new players in startup ecosystems. One of these, startup accelerators, has received a great deal of attention but also little scrutiny. Moreover, they are commonly misunderstood or mistakenly lumped in with other institutions supporting early-stage startups, such as incubators, angel investors, and early-stage venture capitalists.

In a recent analysis published by the Brookings Institution, I tackle some of the confusion around startup accelerators by laying out a clearer picture of what they do, and how they differ from other early-stage institutions. I also provide a review of the research literature on the effectiveness of accelerators to achieve their stated aims, some best practices for accelerator programs, and some figures on the size, scope, and impact of these organizations in the United States.

Accelerators are playing an increasing role in startup communities throughout the United States and beyond. Early evidence demonstrates the significant potential of accelerators to improve startups’ outcomes, and for these benefits to spill over into the broader startup community. However, the measurable impact accelerators have on performance varies widely among programs .not all accelerators are created equally. Quality matters.

A startup accelerator is a short-term growth program that promotes a few years of growth in the span of a few months. Think of them as a boot camp in market-readiness and investment development. Studies show graduates from top-rated accelerator programs reached key milestones sooner. There are several benefits of a startup accelerator, including:

Seed funding: Most programs offer their companies seed investments. According to recent data, the average accelerator equity deal was $38,000 in 2018. So, how do startup accelerators make money? Participants exchange these investments for a percentage of their equity.

Coworking and private work time: It’s no secret hard work and dedication drive success. Accelerators give you lots of independent work time. These programs often provide coworking space or private offices for this purpose.

Training: Many accelerator programs offer access to one-of-a-kind training opportunities. These come first from formal mentorship programs. These advisors are successful founders, investors, and experts in growing businesses. Throughout an accelerator, companies will take part in seminars, workshops, mentor meetings and pitch practices.

Networking: Accelerator programs rely on cohorts. So, over several months, startups get to meet others in the early stages of development. They exchange ideas with fellow innovators that can drive future success and partnerships. Accepted startups also get to work with founders of successful companies and access to an alumni network.

Demo day: The program culminates in a pitch day. After scaling their companies, each team gets to pitch their startup to potential investors.

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April 5, 2021in Uncategorized

picture of the future cities of fartak

There are complex and wide-ranging challenges in most cities around the world that people face and can only be solved through a systematic approach. Due to the cities high population, there is a disorder and imbalance between traffic and urban services. One of the main concepts in this regard is smart cities. The smart city has been introduced as the axis of millennium development and means the opening of new concepts in urban planning that combine the capabilities of the real and virtual world to solve problems.

By having key resources and business partners, Wats Grouphas provided services and products in this field in the domestic unit of Iran and internationally, and supports businesses that want to provide services in this field.

What is a smart city?

Smart cities are cities built on the basis of binary, or in other words, information technology, and are run in a completely virtual and intelligent way, from the government and citizens to transportation, energy, and the living environment. In other words, the smart city is basically an intelligent network of connected objects and machines that transmit information using wireless technology and cloud computing. IoT-based cloud computing programs receive, analyze, and manage information instantly to help municipalities, companies, and citizens make better decisions to improve their life quality.

A smart city is a city that has the following six main criteria:

  • Smart Governance
  • Smart Citizen
  • Smart Environment
  • Smart Home
  • Smart Economy
  • Smart Mobility
  • Smart Energy

Main services provided in smart cities:

  • Smart lighting:
  • Control and integrate urban lighting, sensors and actuators using IoT technology to optimize energy consumption and increase security in cities
  • Smart parking:
  • IoT-based hardware and software suite for intelligent management of the number of vehicles in the parking lot, increasing the safety factor of vehicles at the moment of traffic, entry-exit and stop, reducing the number of personnel involved and increasing safety and receiving costs automatically or manually
  • Smart agriculture:
  • Optimization of processes and effective use of water resources and efficient use of land, greenbelt and parks using various sensors to monitor soil condition and using IoT technology
  • Intelligent waste management:
  • Monitoring, collecting, transferring, processing, recycling and disposal of waste using hardware and software platforms and with IoT technology or in other words intelligent management of waste flow from source to disposal site
  • smart building:
  • A smart home is a place that uses interconnected devices and the Internet to remotely control and manage smart devices and systems such as lighting, security, and so on.

Wats Groupis able to provide all the above services and more in this area.

Watts Smart City’s contact with citizens:

People use a variety of ways to connect to smart city systems, such as smartphone apps, web apps and websites, and in advanced stages, smart cars and homes. All these products can be provided through the services of Watts Company

Watts Smart City Benefits:

Reduction of costs and sustainability of services, citizen satisfaction due to high order and coordination and integrity, proper quality of services provided by citizens. it can also improve energy distribution methods, make garbage collection easier, and reduce traffic and even improve air quality with the help of the IoT.

Examples in the world

For example, intelligent traffic lights receive data from sensors and cars, and based on this information, they act in a real time manner to best perform and prevent traffic jams in the face of traffic. Connected cars can communicate with parking meters and car charging terminals, providing the best route for drivers to reach the nearest accessible point. Smart trash bins automatically send data to waste management companies and schedule waste disposal scheduling much more accurately and efficiently than a pre-defined schedule. Citizens’ smartphones become their ID cards and driver’s licenses, increasing the speed and ease of providing government services. Together, these technologies are optimizing infrastructure, portability, utilities, and energy.

Why we need smart cities?

People are increasingly migrating from rural areas to cities. By 2050, about 86 percent of people in developed countries and 64 percent in developing countries will live in cities. Environmental, social and economic sustainability is one of the most important points to coordinate with this rapid population expansion.

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April 5, 2021in Uncategorized

Transformation in International Trade

International trade is one of the hot industries of the new millennium. But it’s not new. Think Marco Polo. Think the great caravans of the biblical age with their cargoes of silks and spices. Think even further back to prehistoric man trading shells and salt with distant tribes. Trade exists because one group or country has a supply of some commodity or merchandise that is in demand by another. And as the world becomes more and more technologically advanced, as we shift in subtle and not so subtle ways toward one-world modes of thought, international trade becomes more and more rewarding, both in terms of profit and personal satisfaction.

Types of Import/Export Businesses

First off, let’s take a look at the players. While you’ve got your importers and your exporters, there are many variations on the main theme:

Export management company (EMC): An EMC handles export operations for a domestic company that wants to sell its product overseas but doesn’t know how (and perhaps doesn’t want to know how). The EMC does it all — hiring dealers, invoicing customers, distributors and representatives; handling advertising, marketing and promotions; overseeing marking and packaging; arranging shipping; and sometimes arranging financing or contracting out for a developing a credit card app. In some cases, the EMC even takes title to the goods, in essence becoming its own distributor. EMCs usually specialize by product, foreign market or both, and–unless they’ve taken title–are paid by commission, salary or retainer plus commission.

Export trading company (ETC): While an EMC has merchandise to sell and is using its energies to seek out buyers, an ETC attacks the other side of the trading coin. It identifies what foreign buyers want to spend their money on and then hunts down domestic sources willing to export. An ETC sometimes takes title to the goods and sometimes works on a commission basis.

Import/export merchant: This international entrepreneur is a sort of free agent. He has no specific client base, and he doesn’t specialize in any one industry or line of products. Instead, he purchases goods directly from a domestic or foreign manufacturer and then packs, ships and resells the goods on his own. This means, of course, that unlike the EMC, he assumes all the risks (as well as all the profits).

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April 5, 2021in Uncategorized

How crowdfunding is transforming the economy?

Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion was raised worldwide by crowdfunding.

Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to Internet-mediated registries. This modern crowdfunding model is generally based on three types of actors:

the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the “platform”) that brings the parties together to launch the idea.

Crowdfunding has been used to fund a wide range of for-profit, entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, and community-oriented social entrepreneurship projects. Even though crowdfunding has been suggested to be highly linked to sustainability, empirical validation has shown that sustainability plays only a fractional role in crowdfunding. Its use has also been criticised for funding quackery, especially costly and fraudulent cancer treatments.

The Crowdfunding Centre’s May 2014 report identified two primary types of crowdfunding:

Rewards crowdfunding:

entrepreneurs presell a product or service to launch a business concept without incurring debt or sacrificing equity/shares.

Equity crowdfunding:

the backer receives shares of a company, usually in its early stages, in exchange for the money pledged.

Reward-based

Reward-based crowdfunding has been used for a wide range of purposes, including motion picture promotion, free software development, inventions development, scientific research, and civic projects.

Many characteristics of rewards-based crowdfunding, also called non-equity crowdfunding, have been identified by research studies. In rewards-based crowdfunding, funding does not rely on location. The distance between creators and investors on Sellaband was about 3,000 miles when the platform introduced royalty sharing. The funding for these projects is distributed unevenly, with a few projects accounting for the majority of overall funding. Additionally, funding increases as a project nears its goal, encouraging what is called “herding behavior”. Research also shows that friends and family account for a large, or even majority, portion of early fundraising. This capital may encourage subsequent funders to invest in the project. While funding does not depend on location, observation shows that funding is largely tied to the locations of traditional financing options. In reward-based crowdfunding, funders are often too hopeful about project returns and must revise expectations when returns are not met.

Equity

Equity crowdfunding is the collective effort of individuals to support efforts initiated by other people or organizations through the provision of finance in the form of equity. In the United States, legislation that is mentioned in the 2012 JOBS Act will allow for a wider pool of small investors with fewer restrictions following the implementation of the act. Unlike nonequity crowdfunding, equity crowdfunding contains heightened “information asymmetries”. The creator must not only produce the product for which they are raising capital, but also create equity through the construction of a company. Equity crowdfunding, unlike donation and rewards-based crowdfunding, involves the offer of securities which include the potential for a return on investment. Syndicates, which involve many investors following the strategy of a single lead investor, can be effective in reducing information asymmetry and in avoiding the outcome of market failure associated with equity crowdfunding.

Software value token

Another kind of crowdfunding is to raise funds for a project where a digital or software-based value token is offered as a reward to funders which is known as Initial coin offering (abbreviated to ICO). Value tokens are endogenously created by particular open decentralized networks that are used to incentivize client computers of the network to expend scarce computer resources on maintaining the protocol network. These value tokens may or may not exist at the time of the crowdsale, and may require substantial development effort and eventual software release before the token is live and establishes a market value. Although funds may be raised simply for the value token itself, funds raised on blockchain-based crowdfunding can also represent equity, bonds, or even “market-maker seats of governance” for the entity being funded. Examples of such crowdsales are Augur decentralized, distributed prediction market software which raised US$4 million from more than 3500 participants; Ethereum blockchain; and “The DAO.

Debt-based

Debt-based crowdfunding, (also known as “peer to peer”, “P2P”, “marketplace lending”, or “crowdlending”) arose with the founding of Zopa in the UK in 2005 and in the US in 2006, with the launches of Lending Club and Prosper.com. Borrowers apply online, generally for free, and their application is reviewed and verified by an automated system, which also determines the borrower’s credit risk and interest rate. Investors buy securities in a fund which makes the loans to individual borrowers or bundles of borrowers. Investors make money from interest on the unsecured loans; the system operators make money by taking a percentage of the loan and a loan servicing fee. In 2009, institutional investors entered the P2P lending arena; for example in 2013, Google invested $125 million in Lending Club. In 2014 in the US, P2P lending totalled about $5 billion. In 2014 in the UK, P2P platforms lent businesses £749 million, a growth of 250% from 2012 to 2014, and lent retail customers £547 million, a growth of 108% from 2012 to 2014. In both countries in 2014, about 75% of all the money transferred through crowdfunding went through P2P platforms. Lending Club went public in December 2014 at a valuation around $9 billion.

Litigation

Litigation crowdfunding allows plaintiffs or defendants to reach out to hundreds of their peers simultaneously in a semiprivate and confidential manner to obtain funding, either seeking donations or providing a reward in return for funding. It also allows investors to purchase a stake in a claim they have funded, which may allow them to get back more than their investment if the case succeeds (the reward is based on the compensation received by the litigant at the end of his or her case, known as a contingent fee in the United States, a success fee in the United Kingdom, or a pactum de quota litis in many civil law systems.( LexShares is a platform that allows accredited investors to invest in lawsuits

Donation-based

Running alongside reward-based crowdfunding, donation-based is second as the most commonly used form of crowdfunding.[citation needed] Donation-based crowdfunding is the collective effort of individuals to help charitable causes. In donation-based crowdfunding, funds are raised for religious, social environmental, or other purposes. Donors come together to create an online community around a common cause to help fund services and programs to combat a variety of issues including healthcare[50] and community development.[51] The major aspect of donor-based crowdfunding is that there is no reward for donating; rather, it is based on the donor’s altruistic reasoning. Ethical concerns have been raised to the increasing popularity of donation-based crowdfunding, which can be affected by fraudulent campaigns and privacy issues

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April 5, 2021in Uncategorized

New generation of promotional SMS

Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).

A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.

An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.

The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups.

Before commencing with the sending bulk SMS messages it is important to note that you must comply with the regulations specific to your country and the country to which you are sending SMS messages.

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April 5, 2021in Uncategorized

Why do we need vas?

Value Added Services (VAS) is a term used in telecommunications to describe add-on products and services to the basic core functions a telecommunications company provides.

VAS is cleverly used by telcos to:

Create demand for core services and as a way to increase user time spent on a mobile device.

Increase profit by “upselling” add-on services to their client base.

Provide synergy among the company’s range of services, and

In a fiercely competitive environment, VAS for telecoms acts as a differentiating factor to attract more customers.

Value-added services benefit not only the service provider, but also their customers.

There are two types of VAS:

  1. Standalone value-added services
  2. Adds value to existing services

Standalone VAS

Standalone value-added services do not need to be coupled with other services to work, although they do create synergy, and are developed to work with core services.

For example, SMS can be offered without the core voice calling service.

Works With Core Services

This category of VAS adds more value to core services. They need the “root” service in order to work.

Examples Of VAS In Telecommunications

Adapt IT｜Telecoms offers telcos the ability to provide VAS to subscribers. Here are examples of VAS solutions:

USSD

SMS

Bulk SMS

Please Call Me

Devices Look Up (IMEI)

Subscriber and Device Provisioning

Call Collect Reverse Cost

Service / Store Locator

In APP Ads

Market Perception Research

APN-as-a-Service

Benefits Of VAS For Telcos

The top challenges telcos face, include:

Competition. Telcos exist in a fiercely competitive environment. How is your business different from your competitors? What is the competitive advantage?

Privacy and security issues, especially with IoT growth. How ready is your telecom for IoT and other new technology? Can you guarantee subscribers with the necessary privacy and security?

Development of 5G. Where does your telecoms company sit in terms of browsing experience advancement?

In order to survive, telcos need to continually redefine themselves against new developments in technology. To this end, here’s how VAS benefits telecommunication companies:

By offering more value to subscribers, VAS gives telcos the edge and separates them from their competitors.

When carriers provide more value than their competitors, it results in decreased churn and increased loyalty.

Gives telcos a way to “upsell” to current customers and increase profit.

Most VAS lead to users spending more time on their devices, which means increased need of data, which also leads to higher profits.

VAS enhances the customer experience by improving quality, touchpoints, and offerings.

Provides telecommunication companies with more revenue streams which results in increased ARPU and higher profitability.

Benefits Of VAS For Customers

Benefits of VAS to customers scaled

How do the customers of telecommunication companies benefit from VAS?

To answer that, let’s take a look at what customers want from telecommunication companies (and often don’t get):

A great shopping experience – how does your telco make it easy for customers to shop your services?

Convenience is key. People will pay more for it. How convenient do you make every operational touchpoint for subscribers?

Speed. Consumers expect things to happen fast. How long do they have to wait for you to fulfill your internal processes?

Because of companies like Amazon, consumers are more and more demanding personalisation. Do you give it to them?

In light of all that, let’s look at how VAS benefits customers (and when customers are satisfied, the telco also benefits):

VAS gives subscribers alternative methods of connection, and the ability to do more from their devices.

More convenience as there are more services to choose from, packages offer more value, and with some services, a tailored and personalised experience, or more efficient ways of connecting with the telco.

Enhanced customer experience due to better offerings, improved quality and enhanced touchpoints.

Customers are offered more value while paying less.

A Final Point To Ponder

VAS is evolving to align with the fourth industrial revolution which will change the way we live, work, and connect with others, and the telecommunication industry is at the forefront of this radical alteration.

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April 5, 2021in Uncategorized

Providing value-added services

Everything about mobile is appealing. With the continuous growth of the mobile market, most of the communication and advertising technologies concentrate around mobile devices. Targeting specific audiences becomes even simpler with the variety of channels mobile marketing incorporates. In spring 2019, there have been 4 billion unique mobile internet users worldwide and around 50% of web pages have been viewed from mobile devices. Mobile marketing is, basically, the core of a modern online ecosystem. The growth of the mobile market contributed not only to an increase in demand for devices but also for app development. Therefore, app-based marketing appears to be one of the most lucrative marketing strategies at the present moment.

The parallel growth of mobile gaming particularly contributes to winning the market. Mobile value-added services offer a wide range of capabilities to mobile operators, advertisers, and app developers, enabling them to expand both their presence and customer reach.)

VAS, or value-added service, is usually offered by network or network’s resellers. In a nutshell, value-added services offer additional benefits to users or subscribers. Additional benefits imply any services beyond the ones considered standard. Services like online banking, voicemail or such location-based services as recommendations of social events in a city can be considered value-added services. Mobile value-added services (MVAS) are often called VAS, which does not misplace the meaning as the term itself originates in the telecommunications industry.

Obviously, there are certain features that characterize VAS. Here is a shortlist of these characteristics:

  1. Customer-centric approach
  2. Service duration predicated on the needs
  3. Efficient timing and frequency
  4. Interconnection with complementary services
  5. Showcasing the expertise of the company
  6. Generating a need to research and develop new services

The value-added services definition itself is based on its impact on maintaining the competitiveness of the business, simultaneously enhancing the products and services provided. In other words, the importance of VAS is significant to any service-oriented company because of its ability to improve customer satisfaction and retention rate. For instance, the U.S. mobile value-added services market share was approximately 25% of the global revenue back in 2016.

With the mobile world evolving and tech innovations taking place every so often, the entertainment and mobile payment segments show the most rapid growth in the industry. According to Reuters, the mobile value-added services market is estimated to grow to around $8340 million by 2022. Therefore, LTE services along with the app industry and mobile affiliate marketing will continue concentrating on developing their services and improving customer acquisition strategies with VAS being in the core.

VAS Trends

According to the fact that VAS represents an opportunity to increase profits, new value-added services will constantly emerge. Along with realizing the significance of VAS the companies will invest more in such trending services like online education, data generation, gaming solutions, digital wallets, etc. Needless to say, value-added services influence the amount of time customers or subscribers spend on the device. Another way to define VAS is to call it a strategic partner to the vast majority of digital companies.

Customers are constantly hungry for the content which makes it obvious that it is simply impossible for VAS to vanish or stop being relevant. Simply put, customers need connectivity and data from mobile carriers. Value-added services make it possible for customers to receive the desired content with the carriers providing an opportunity to connect to multiple media channels.

Normally, VAS provider companies and mobile carriers have mutually beneficial relationships. Value-added services providers are authorized to promote operator’s offers or service packs, which also makes it possible for affiliate marketers to play their role in the process. As for the offers like carrier billing or pin submits, VAS companies will most likely handle the mobile marketing on behalf of the carrier.

Basically, VAS companies play the role of the advertiser in mobile affiliate marketing. There can be two basic scenarios: 1) they are interested in leads, 2) they are interested in conversions. If it is about conversions, then installing apps, subscribing or buying a product should take place. If it is about the lead, then everything the company needs is the info about the potential customer.

Consequently, most of the mobile carriers package VAS as a standard offer in order to build stronger customer loyalty and generate revenue. Therefore, it is safe to say that value-added services are becoming a major differentiator in the industry, driving sales and increasing competition. Such user-friendly services are nothing new to the industry. However, the growth of VAS is impressive and customers seem to be more and more determined to choose service providers based on the list of value-added services included. Despite the fact that the mobile value-added services market showcases promising growth, trends are changing fast as does the demand. For now, VAS stays the driving force defining the direction of further development of mobile marketing.

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